Please, No More Green, Just More Good!

Frankly, I’m tired of the green gloss that’s still being put on things.

Actually, I’ve been tired of it for over 20 years, but in recent weeks as more people are talking again about what the “new normal”, post-Covid-19 world might look like, there’s a resurgence of what I call “green speak”.

People calling for a green new deal...

...John Elkington riffing on Nassim Nicholas Taleb’s “Black Swan” concept with “Green Swan”.

...Even the Ellen MacArthur foundation joining Green Recovery’s call for mobilization.

Enough already with the green!

It’s ineffective.

We don’t need any more greenwash or green anything unless perhaps it’s more green biologically diverse growth – like more native plants and trees growing thanks to solar powered chlorophyll. President Bolsonaro in Brazil and others – please take note.

When you pigeon-hole everything that’s GOOD that we want to do and mark it as being “Green” you effectively force all the GOOD work into being a niche topic that’s too easily politicized and sidelined.

Please join me - Let's advocate for no more GREEN - only GOOD!

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