March 21, 2020
It's a stark choice we face. The good news is - there is an upside, there is a wealth of opportunity in front of us.
It's nature's way of improving things over geologic time.
The most important thing right now is looking after yourself and your extended family so you are in good shape to survive, grow stronger and sustain your leadership to help others, for the short, medium and long term.survice-evolve-die
It’s a marathon we face, so find a pace you can maintain.
Frankly speaking, no one gives a damn about “sustainable development” or “circular economy” right now.
And that’s OK.
We’ve dropped to the bottom of Maslov’s hierarchy of needs and basic food, shelter and survival is the first order of the day for most of us.
Local, regional and National governments across the world are scrambling to deal with the health crisis and the economic consequences that are growing as fast as the virus is spreading and wreaking its deadly havoc.
In a very short space of geologic time we will get on top of this and most of us will literally be able to breathe again.
As we move into the “recovery” phase it’s incumbent on us to pause for a minute and not just go back to the old "business as usual" modality.
There is a unique opportunity to do some things differently as we begin to ramp up and conduct business again.
These can include changes to operate in a way that is more resilient to shocks, is more sustainable and yes, more circular.
Ironically, in the midst of this pandemic, we’re seeing Carbon emissions lower than anyone could have ever in their wildest dreams have dreamed of just a few days ago. But of course, it’s only a reflection of inactivity in business operations and not any long term systemic improvement we still need to bring about.
For me, right now I’m social distancing - like everyone else should.
Thankfully, my health is good and so far (touch wood) I’m Covid-19 symptom free.
Now I have some extra time to think and to create.
Along with my colleagues in CircularityEdge I’m working on new practical tools, techniques, training and businesses that I confidently expect will fit the needs of the “new normal” we will move into later this year and next.
It may not be the same as our “old normal”, but that’s OK too.
Nature evolves and sometimes it’s a dramatic change in the external environment that forces a significant change in how the organism evolves…or dies.
We will adapt.
In the coming weeks you will hear and see more from me about new insights and initiatives spurred on by this global pandemic and its effects.
Some of these initiatives will start LOCALLY and not only in the Unites States.
As I posted last week, ultimately, all sustainability is local.
If you want to keep in touch with me and learn about these initiatives as they are ready, you can do so (here) by subscribing to my podcast at: https://circularityedge.podbean.com/
If you are interested in being a part of the change and or working closely with me in Circularity Edge on these new initiatives, contact me via the CONTACTS page at: www.circularityedge.com or via my LinkedIn page.
Stay well and find ways to be part of the solution to the challenges and opportunities ahead.
Best wishes, Ken